In a strategic move, QI Group has solidified an advertising sponsorship deal with betPawa amid the fervor of the African Cup Of Nations, AFCON. This collaboration is designed to capitalize on the tournament's extensive viewership, employing a multi-channel approach ranging from Live updates and highlights to digital platforms. The partnership signals Quantum's foray into the sports-betting arena, offering both entities an opportunity for heightened brand exposure and fan engagement. However, it also prompts discussions on the responsible promotion of gambling-related content, emphasizing a balance between the thrill of the game and ethical advertising practices.

#Marketing #SponsorshipDeal #SetDesign #Branding